SACHA BARON COHEN managed to put Kazakhstan on the map with Borat.
He even made Staines a surprise tourist destination thanks to Ali G.
Now Austria is about to suffer the dubious pleasure of the comic’s latest colourful movie creation — gay TV presenter Brüno.
As if the country didn’t have enough to worry about thanks to their last infamous export, Hitler.
Unhappy eyeful ... this isn't what Bruno wants to see
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And Brüno is far from shy of a Führer reference himself.
In fact, the Nazi leader gets a mention every five minutes.
All a big joke ... camp Bruno in a wacky outfit
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To say Brüno makes uncomfortable viewing is an understatement of Battle of Britain proportions.
When I wasn’t giggling like a 14-year-old, I was cowering behind my hands. And I wasn’t just hiding from the acres of kugelsack, Brüno’s word for the lunchbox, shown during the 90 minutes.
The term will become the new “Booyakasha” or “Jagshemash”.
I also saw enough “arshenhaller” bleaching to last a lifetime.
The film follows the camp presenter’s bid for fame in LA after he is sacked from his beloved fashion show on Austrian TV for bringing a Milan catwalk show to a standstill with his all-in-one Velcro outfit.
The scene is utterly brilliant and wipes the smiles from the faces of the snooty fashion world.
Brüno has only been in love twice. Once for just seven minutes with Eighties pop act MILLI VANILLI and the second time with his pygmy boyfriend who dumps him when he loses his TV show.
And here lies a warning — the pygmy sex scene is one of the most horrific incidents ever committed to celluloid.
Amazing scene ... Bruno's 'adopted baby' is confiscated
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I’m talking fire extinguishers, champagne bottles and mechanically adapted fitness equipment. Teenage boys should under no circumstances watch this with their parents.
Just like with Ali G and Borat, Sacha as Brüno tricks famous faces into doing ridiculous interviews.
This includes singers PAULA ABDULand LATOYA JACKSON, who both leave within minutes after being served sushi on a naked Mexican.
Brüno decides to become heterosexual — “like TOM CRUISE, JOHN TRAVOLTA and KEVIN SPACEY”. And an interview with a pastor, who specialises in turning gay men straight, is priceless.
A JERRY SPRINGER-style talk show scene in Dallas, when Brüno has his “adopted” African baby confiscated, will go down in Baron Cohen’s top three best scenes.
The character does lose a bit of steam towards the end but the musical climax, with cameos from CHRIS MARTIN, BONO, SIR ELTON JOHN and SNOOP DOGG is a fitting finale.
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